Does Your Direct Sales Business have a “Junk Drawer”?

Guest Post by Melissa Dery

Even if we don’t want to admit it, everyone has one: that one drawer (or even a room) in the house that collects “stuff.”  And you know what kind of “stuff” I’m talking about:  everything from the “clearly outdated” that we somehow can’t let go of to all the gadgets we’ve collected to make our lives easier.

Have you collected a junk drawer full of tools and gadgets for your direct sales business? Here are a few common ones I see:

Facebook:  Originally you got on Facebook to keep better touch with family and friends. But once you were there, you decided “MY business is as good as any of these others….  I’M GONNA SET UP A FAN PAGE!”  So you get excited, carefully set up your Fan Page, ask your friends and family to come over and “like” it and… then….. there it sits…with the rubber bands and the paper clips.

Blog:  Blogging is a great way to reach your customers and recruits.  It can raise your visibility in the search engines and “everybody” has one.  So you get excited, lovingly set up your blog, get some pretty colors and gorgeous graphics,  ask your friends and family to check  “subscribe” and.. there it sits… with the tea ball and the extra lemon zester.

Newsletter:  What once took forever to get into your team’s snail mail boxes, is now sleek and interactive.  You can use it to keep the team updated and motivated, send out articles, promotions and announcements! Wow, that will make life easier.  So you sign up for the latest, greatest email marketing system, you get it all set up, ask your friends and family to sign up for your list… and… there it sits… beside the duct tape and the dog’s expired coupons.

You see where I’m going…How many of these great tools are in your business’ junk drawer?

Let me take a step back.  Do you know how junk drawers originate?  We collect things we know to be useful and we’re not 100% sure what to do with them.  When it comes to your business this can make you feel guilty.  You know there’s value and sometimes you’ve spent money on them.

I’m here to tell you it’s ok…it’s ok that you haven’t mastered all or any of these.

Whew!  Feeling better?

Take one (yes just ONE) of the items from your junk drawer and get some support. As long as you’re working with the right partner, it’s perfectly fine to delegate these types of tasks. When I work with a client to gain control over one of these tools, it always remains their voice.  My part is to help remove barriers to getting those beautiful voices “out there.”

Ready to clean out the junk drawer and make space for greater sanity and success in your business?  The right VA can help you clear out the clutter and use the tools that are right for YOUR business.

Melissa H. Dery is The Golden Rule Virtual Assistant (VA) providing Virtual Business Management to Direct Sales leaders. A former direct sales consultant, Melissa also grew up in a direct selling family. She knows firsthand about the “behind the scenes” work required to help your business grow and prosper.

When Melissa combined more than 20 years of experience as an administrative professional with her desire support those in direct sales and The Golden Rule VA was born. Her mission and her “rule” are the same: to treat your business as if it were her very own: with respect, creativity and professionalism.

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