Direct Sales Success: Sales Strategies from Victoria’s Secret
The other day, I got a mailer from Victoria's Secret. This is not the first mailer of this type they have sent me, which tells me that it must be working for them. So I decided to take a closer look at what they did to see if there were any strategies I could use in my own direct sales business to boost sales. I got a few ideas I could implement immediately in my direct sales business, and here are just a few of them:
Direct Sales Success: The Fortune is NOT in the Follow-up
You've probably heard it time and again. "The fortune is in the follow-up." Who ever said it first, could have been a billionaire if they only got a penny for every time someone said it. And yet, they've only got it half right. Follow-up is important, that's true. But the real fortune is in the follow up system. As I was working with a coaching client today, she explained to me that she spends approximately 6 hours a week doing follow-up calls, chasing down clients, consultants, and other leads in her direct sales business. On a good day, the total income she can expect to earn ...
Direct Sales Strategies for the “New” Economy
"Mother may have warned you that being easy was a bad thing, but I am telling you that being easy is not only a good thing, it can make you a lot of money, too." - Sydney Biddle Barrows This may seem an odd way to open an article about sales strategies - using a quote from the Mayflower Madam. And yet, this is the crux of the "new economy" so many direct sales professionals face today. Simply put, we don't make it easy for our customers to do business with us. In Direct Sales 104: Advanced Sales Strategies, we'll be ...
Direct Sales Success: Lessons From The Mayflower Madam
While researching the content for Direct Sales 104, I stumbled upon an old book that laid the foundation for my early direct sales success. "The Mayflower Madam", by Sydney Biddle Barrows is an autobiographical book that spells out some strong business wisdom for anyone willing to listen. As I flipped through the pages, I was reminded of another book by Barrows, "Uncensored Sales Strategies" which was co-written by marketing legend Dan Kennedy. For those that would scoff at taking business advice from the world's oldest profession, allow me to quote Barrows:
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