Put the Labels DOWN!

Guest Post:  Melissa Dery

Be honest.

Are YOU still placing your labels on your catalogs and inventory?

While it’s a fantastic way to ensure your customers know how to get in touch with you and makes it easy for them to reorder their favorite products, you’re wasting your time. Yes,  you do need your label on your products and catalogs to remind your clients, but are YOU personally placing labels?  Why?  Stop it!

Create Connection to Build RAVING Fans

Guest Post:  Elian Evans

I’ve talked before about connecting with your clients through a website for your business and have mentioned the use of an email contact service like MailChimp. I love MailChimp for their humor and I refer my clients to them all the time. Best of all, for small lists, their service is free.

Connecting and establishing positive rapport with your customers is so very important. You want them to shop with you over and over again. You want them to refer all of their friends to you. You want to be “top of mind” to them. You want them to be your RAVING fans regardless of what company you represent and what products you offer. By developing and nurturing your relationships you will create that long term connection. Some quick tips to do that:

Increase Sales: A Fun Way to Interact With Your Customers

Guest Post:  Jen Fitzgerald

I am always looking for creative ways to interact with my customers either at a home show or by sending out an email to get them excited about something!

Here is an idea I love and a way for your customers to think they are playing a game while you get them to look over your catalog.

At a home show or through an email to all your customers (this will work in either situation) tell them to look through your catalog and count something to give you a total.  Here is an example of what I mean: