Create Connection to Build RAVING Fans

Guest Post:  Elian Evans

I’ve talked before about connecting with your clients through a website for your business and have mentioned the use of an email contact service like MailChimp. I love MailChimp for their humor and I refer my clients to them all the time. Best of all, for small lists, their service is free.

Connecting and establishing positive rapport with your customers is so very important. You want them to shop with you over and over again. You want them to refer all of their friends to you. You want to be “top of mind” to them. You want them to be your RAVING fans regardless of what company you represent and what products you offer. By developing and nurturing your relationships you will create that long term connection. Some quick tips to do that:

Step up your Game… Recommendations for Direct Sellers

Guest Post:  Elian Evans

[Editor's Note: Please welcome Elian as one of our guest bloggers for 2012. She is a savvy online marketing strategist, who brings a wealth of knowledge with her to help you build a stronger online business foundation. Welcome Elian!]

Your business is growing and you need easy and low/no-cost ways to interact with your clients and your growing team. These are my top recommendations. Don’t feel overwhelmed. Once these systems are set up, you can have an assistant help or do most of them for you. All of these services are pretty easy to get started with. Contact me if you get stuck or would like help.

Here is your action list based on my recommendations.

One Hour Per Day To A Successful Direct Sales Business

by Jen Fitzgerald

“One hour per day of study will put you at the top of your field within three years. Within five years you’ll be a national authority. In seven years, you can be one of the best people in the world at what you do.” — Earl Nightingale

I truly believe this is true for your business as well as your relationships with your customers.  If you spend adequate time on your business, then it is bound to grow.  This is not just looking at your catalogs, but truly building your business.  Finding ways to advertise, people to host shows, marketing, etc.

This also follows suit with your customers.  If you spend just one hour a day following up with your customers: getting to know them or sending them an e-mail about their vacation, hobby, family or work, it will pay off for you and your business.  Building relationships takes time.  No one said customers would pour in overnight. But if you are diligent and spend one focused hour a day doing follow-up and building relationships with your customers, your return can be tremendous!

Direct Sales Success: Google’s Priority Inbox

Google has rocked the email marketing boat in a BIG way.

You may or may not have heard about the new “Priority Inbox” feature that Google has created for users to sort email in a different way.

As soon as I had access to it, I fell in love with it. I also realized that it was a game changer for people who contact their clients via email.

Users can now classify mail based on usefulness, not just whether or not it’s spam.

Previously, I was sorting my mail into folders. I now have over 300 folders in my email system. I’m not kidding.

Direct Sales Marketing Online: Recruiting Email Campaign

One of the tools that makes light work of online recruiting is your auto-responder system. In the process of “weeding out” prospects, an online marketing funnel will include an auto-response series of emails to determine the level of interest and pre-qualify potential recruits. The logic behind an auto-responder is that by automating the pre-qualification process, your prospects will move through the funnel without much effort on your part, until (and if) they decide to reach out to you for additional information (or to sign with your company).

The process looks like this: