Article Marketing Online to Promote Your Direct Sales Business

by Janette Stoll

With the recent changes to Google’s algorithm and its impact on search engine rankings, writing a quality article, is becoming more important than ever.
In this article, I’m going to share how you can use article writing to effectively promote your home based business online.

Apart from using article writing as a free resource to attract leads to your site, it’s easy to get started, and enables your articles to be distributed across multiple platforms. This not only gives your business added-exposure, but also positions yourself as a knowledgeable consultant in your niche business.

There are numerous topics in your niche market that can be explored and turned into a well-crafted, original article by you. The key is to choose the topics where you have the most useful knowledge and stick to one topic. Make your writing informal and conversational.

One of the most important aspects of writing is getting your reader’s attention, which isn’t always easy, and inspires them to do something once they’re done reading.
With this in mind, here are some ideas to get your writing process started:

4 Pillars of Direct Sales Success

In all my years as a consultant, coach and trainer, the one thing I’ve NEVER heard anyone say is this:

“When I was a kid, I always dreamed of becoming a direct sales consultant.”

I’m still waiting for that day.

The reality is that nearly every single direct sales professional comes into this industry because it is a means to achieve something else.

• Paying for a child’s college education
• Getting out of debt
• Having some extra spending money, or to just make ends meet
• Earning a few vacations (all expenses paid, of course)

And yet few direct sellers understand that when they sign on the dotted line, they are actually going into business for themselves. You have just started your very own business! Now you have a whole new set of challenges:

Online Holiday Shopping Parties

The holiday selling season can be the busiest for direct sales professionals. It can also be difficult to pin down a date with potential hosts. Your hosts may complain that everyone is travelling, or that it’s too difficult to get everyone in the same place at the same time to host a party.

One possible solution: hosting an online holiday shopping party.

Online parties are similar to offline parties, in that there’s a host, a presenting consultant, and guests. Beyond that, though, online parties can be very different – and maybe even a little complicated for a host or even a direct sales consultant to figure out. They can also be an incredibly lucrative source of additional sales from a party, so it is worth your time to learn more about online parties.

Here are a few tips for understanding and using online parties during the holidays:

Direct Sales Strategies: Extra Sales Are In The (Bonus) Bag

During the holidays, most direct sales consultants add a few extra products to their home party display to encourage impulse buys and for customers to experience limited edition sets.

But what happens when you end up with a handful of seasonal items that are discontinued, no longer available, but are still in sellable condition?

Many consultants will give them away as booking gifts, or let them sit on their shelves. One of the ideas I share in Direct Sales 104 to increase sales is to create a “Bonus Bag” for your parties. Here are three ways to make the Bonus Bag work for you:

Save a Bunch, Sell a Bunch with Seasonal Products

It happens every year. Your direct sales company launches a bunch of “holiday must-haves” just in time to boost your bottom line and entice your buyers to spend more when they’re already in a spending mood.

It’s a great sales strategy. It’s akin to an upsell on steroids. Not only is it time sensitive, there’s a limited quantity, so those products are sure to go fast.

Problem is, sometimes they go TOO fast.

Invariably, one product outshines all the others, and when you come home to enter the show order – poof, they’re sold out.

It’s enough to drive a direct sales consultant insane. For a time, I even gave up on selling limited edition products because I ended up with leftovers: partially used, unsellable products that I didn’t want or wouldn’t use myself. I felt wasteful, and didn’t like the idea of spending money that wasn’t going to serve me well.

And then I got wise.