The old “dollars for hours” model will never yield a high return on your time investment if you’re doing minimum wage jobs. Most follow-up tasks fall into this category. Instead of creating more work in your direct sales business, a good leader needs to focus on leverage. Here are a few examples of creating leverage in your follow-up.
Sydney Biddle Barrows is most widely recognized as The Mayflower Madam, and her books on sales strategies are second to none. But many would shun the idea of taking business advice from an ex-con, when in reality, direct sales is very much about creating an experience that customers crave. Now, more than ever, in an age where nearly every product can be bought or sold online, people look to direct sales home parties as an experience. Simply put, they won’t come if they’re not interested. So what can you do to make your parties the kind of events that people crave? Here are a few tips.
The other day, I got a mailer from Victoria’s Secret. This is not the first mailer of this type they have sent me, which tells me that it must be working for them. So I decided to take a closer look at what they did to see if there were any strategies I could use in my own direct sales business to boost sales. Here are just a few ideas you can implement today.