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Direct Sales Strategies for the “New” Economy

Published on July 13, 2010 By admin

This is the crux of the “new economy” for direct sales professionals: we don’t make it easy for our customers to do business with us. It’s true that it’s easier to sell more to an existing customer than it is to attract new ones. Here are a few ideas on how to increase sales to your existing customer base. The easier you make it for your clients to do business with you, the more likely they are to keep coming back for more.

Direct Sales Leadership: What Motivates You?

Published on June 22, 2010 By admin

In direct sales, we talk extensively about a person’s “why” – the reason they joined the business, or more to the point, the surface-level reason that they stay in the business. To be frank, a “why” will rarely, if ever, sufficiently motivate a direct sales consultant to keep working when times are tough. As a leader, you must identify the “what” of your team. The objective is to discover “what” really motivates them to stay engaged in the business.

Direct Sales Success: What Dad Taught Me About Business

Published on June 15, 2010 By admin

Dad wasn’t a highly educated man – he never finished high school – but he was smart. He saw obstacles as opportunity, and like my mom, was as stubborn as the day is long. Here are a few of the lessons Dad schooled me on that I now apply to my own business.