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Direct Sales Marketing Online: Recruiting Email Campaign

Published on August 16, 2010 By admin

Developing an online email campaign to attract new recruits is a simple, but effective strategy to reach more prospects, sort more prospects, and add more prospects to your team with less time investment on the front end. Assuming you’ve got your website and capture page up and running, what kind of information should you include in an email campaign targeted to recruiting prospects? Here are a few ideas.

Direct Sales Success: The Fortune is NOT in the Follow-up

Published on August 9, 2010 By admin

The old “dollars for hours” model will never yield a high return on your time investment if you’re doing minimum wage jobs. Most follow-up tasks fall into this category. Instead of creating more work in your direct sales business, a good leader needs to focus on leverage. Here are a few examples of creating leverage in your follow-up.

Direct Sales Success: Lessons From The Mayflower Madam

Published on August 3, 2010 By admin

Sydney Biddle Barrows is most widely recognized as The Mayflower Madam, and her books on sales strategies are second to none. But many would shun the idea of taking business advice from an ex-con, when in reality, direct sales is very much about creating an experience that customers crave. Now, more than ever, in an age where nearly every product can be bought or sold online, people look to direct sales home parties as an experience. Simply put, they won’t come if they’re not interested. So what can you do to make your parties the kind of events that people crave? Here are a few tips.