Direct Sales Strategies for the “New” Economy

“Mother may have warned you that being easy was a bad thing, but I am telling you that being easy is not only a good thing, it can make you a lot of money, too.” – Sydney Biddle Barrows

This may seem an odd way to open an article about sales strategies – using a quote from the Mayflower Madam. And yet, this is the crux of the “new economy” so many direct sales professionals face today. Simply put, we don’t make it easy for our customers to do business with us. In Direct Sales 104: Advanced Sales Strategies, we’ll be taking a closer look at how to not only draw in more customers, but also, how to make each transaction with a customer more profitable. It’s true that it’s easier to sell more to an existing customer than it is to attract new ones. Here are a few ideas on how to increase sales to your existing customer base: