7 Summertime Booking Ideas You Can Use Now

Special Feature Post: Julie Anne Jones

You’ve probably heard that it’s difficult to get bookings during the summer. You may even believe it, but I’m here to tell you I know it’s not true. If you approach bookings with the right attitude and you focus on being creative, you’ll find your schedule for this summer filling up with enthusiastic hosts in no time.

Here are my best ideas for “jump starting” the bookings on your calendar, especially if you don’t have many to start with. Choose one or two out of the seven ideas below and watch what happens!

Create Connection to Build RAVING Fans

Guest Post:  Elian Evans

I’ve talked before about connecting with your clients through a website for your business and have mentioned the use of an email contact service like MailChimp. I love MailChimp for their humor and I refer my clients to them all the time. Best of all, for small lists, their service is free.

Connecting and establishing positive rapport with your customers is so very important. You want them to shop with you over and over again. You want them to refer all of their friends to you. You want to be “top of mind” to them. You want them to be your RAVING fans regardless of what company you represent and what products you offer. By developing and nurturing your relationships you will create that long term connection. Some quick tips to do that:

Are You Struggling With Getting Bookings?

Guest Post by:  Jen Fitzgerald

If you are not getting bookings at parties, making cold calls can be very hard! Here is how I am guessing it goes in your mind…

” I need to make booking calls. I should do that today when I have an hour of time. It is only an hour…how hard can that be? But I need to do laundry and go to the grocery store. I will do that first and then do the calls. That way, I have nothing hanging over my head and I can just focus on the calls.”

Then something else comes up in your head and you don’t ever make the calls, right?. It can be pretty intimidating!

However…what if you said you needed to call a girlfriend about how her interview went?

Customers Are Everywhere, If You Know Where To Look

Take a good look at the picture. This is solid proof that customers are everywhere around you.

You just have to keep your eyes open.

This is what I’ve coined the “Sales Cycle” – and it’s where you can find customers at any point in your business. Some people you are just meeting, others, you have been doing business with for a long time, while others still have known you, but never done business with you.

It works kind of like a wheel. You are at the hub, and each “spoke” represents a public-facing point in your business where you could potentially meet new customers. The right half of the image is where most people think of meeting new clients (Meet, Lead, Client), but customers are also found on the left half of the Cycle.

But like Thomas Edison once said, “Opportunity is missed by most people because it is dressed in overalls and looks like work“. The left side of the Cycle takes a little more work, but produces far better customers as a result.

Online Marketing When Your Direct Sales Company Says “No”

Talking with one of my VIP coaching clients this week, she shared her frustration that her company has put the kibosh on consultants using Facebook Pages to promote their business. Along with a slew of other fuzzy guidelines, her company is essentially pulling in the reins on all forms of online marketing using the company name, logo, or likeness. She expressed that not only were the consultants upset with the change, but also many of teh leaders, who had been using Facebook as their personal online sales magnet for months now.

I told her that this was an opportunity to get excited instead of getting bummed. Because now, the playing field truly was level, and everyone could market themselves rather than the company they represented.