Why did I follow a post about NOT cold calling with a post about Cold Calling?

Because, even though cold calling sucks, it does happen.
That’s why we developed elevator speeches and 30 second commercials.

“you just never know when you might meet someone.”

But so often, we get caught up in “closing the sale” that we forget about the pressure we exude on a prospect.

Ari’s lesson to us is to stop looking at the other person as fresh meat, and start focusing on building the relationship right out of the gate.

How are you building relationships?