My biggest challenge with marketing my business online is probably the same with alot of people. You just don’t know where to start! So you keep doing what you always do and keep getting what you always got. NOT Smart. – Donna
Yet another entry, this time, from one of my facebook friends. Yes, it’s probably the underlying issue that most small business owners struggle with – the not knowing.
But if you notice what Donna wrote, there’s actually a couple of issues at play here.
1. not Knowing where to being AND
2. Always doing the same thing
Did you also notice that Donna already acknowledged that she realizes she’s not on the path to success?
This is a big one.
In reality, with online marketing, there’s no wrong answer, only a less efficient one.
I know, it sounds like I’m knocking online marketing again. But hear me out.
It really doesn’t matter where you begin: video, facebook, blog, twitter, website, build a list, create a product, autoresponder… it doesn’t matter.
All of them WILL work – some are just more efficient than others. And some of them will have a shorter learning curve for you.
The real problem lies in the fact that everyone is looking for an instant win, a lottery ticket that will set them up for life. “If I do this, then I’ll be SET!”
That’s not reality – well if you’re that lucky powerball winner (Odds of winning the Powerball Jackpot are 1 in 195,249,054) – then I guess it would work for you.
Reality says, pick something, hone it, craft it, and tell the world about it. If you build it, they won’t come. If you build it, it’s good stuff, and then you tell people, invite them to have a peek – THEN they come – and they tell their friends.
Walt Disney said “Do what you do so well that they will want to see it again – and bring their friends.”
That’s what you have to do in business. Whether it’s dirct sales, carpet cleaning, running a theater, or building a real estate empire. It doesn’t matter what you pick, what matters is the passion and commitment behind what you’re doing.
So if you detest blogs, don’t start one. If you can’t commit to building a website, don’t do it. If the idea of using twitter totally freaks you out, DON’T DO IT.
And realize there are consequences for that inaction.
You can’t have it both ways in business. You must do SOME kind of work to get some kind of return. Some actions will be more efficient, some less.
But if you’re drawn to twitter, and can’t stand facebook, use twitter with a passion, contribute value, and tell people what you’re doing so they can come check you out. Do it so well that they’ll want to come back over and over – and bring their friends.
That’s how you make online marketing work for you.
In our 12-week challenge, we’re examining the heart of your expertise – that thing you are uniquely qualified to share with the world – and creating a strategy to help you bring it out for the world to see. Your strategy will be unique to you, customized by and for you – so that you KNOW what you’re doing will work for your business. There’s still time to Enter the contest, if you haven’t already. Tickets are now on sale for the challenge as well. Take the 12-week challenge here.