Last year, I had a wild idea as I sat in my dining room on a Thursday night.
I fantasized about how cool it would be if someone would put together a teleseminar series for direct sellers who wanted to grow a real business, instead of an expensive hobby. There were a few live events targeted at leaders, and most companies have a national conference, but there was so much information regurgitation, that not much new was being shared in terms of what really works now.
And then I heard that voice.
“Why not you? Why not now?”
Oh, I got all kinds of internal resistance. ‘But I don’t know anyone. Who could I find to speak at this event?’ And on and on.
I seriously didn’t think I was qualified to do something like this. And several other more established direct sales trainers seemed to agree. I hit wall after wall trying to connect with some of the more well-known trainers in direct sales. They were either too busy, or unimpressed by what I was trying to accomplish.
They didn’t understand online marketing, JV partnerships, or cross promoting to help one another. Frankly, their fear of competition prevented them from sharing this info with their own lists because they were afraid someone might steal their clients away.
But by Sunday night, I had secured 8 of the 15 speakers for my first event. I give a lot of the credit to twitter for that, because I was able to cut through the clutter and talk straight to several of the people I wanted to work with. In fact, I still do a lot of my connecting there.
And so it began. More than a thousand people participated in that first event. The response was so overwhelming that I was able to put together a second summit in the fall. In 2009, more than two thousand people registered for the summits.
It became clear to me that working with mentors from other business sectors was appealing not just to direct sales pros, but for all kinds of entrepreneurs and small business owners.
Why Work With Mentors?
Our third summit begins March 28, and the line-up is so powerful, that I know everyone that participates will walk away with at least one business building tool or strategy they can use right away to improve their business. That’s the big reason I believe in mentoring so much. It helps you shorten your learning curve.
In direct sales especially, we can easily get stuck in a rut. We’re learning from our up-line, or from other successful consultants and leaders within our company – and maybe from another direct sales coach or trainer. Often, though, the rut becomes ‘incestuous’. We start copying each other, doing the same things, and not being as effective as we could be. Mentors break us out of those ruts, offering fresh perspectives, sometimes completely out of your original knowledge base.
The beauty of a teleseminar is that you don’t even need to leave home, take off your slippers or comb your hair! It would cost a pretty penny to attend a live event that brings together a roster of experienced business professionals to speak at a 2 week event. The travel, day care and costs for room and board alone would prevent most direct sellers from participating. Plus, you’d be hard pressed to all these folks at the same event. It would just be too expensive! Teleseminars are truly the best of all worlds – expert advice that you can take action on right away, no travel required, and a minimal time investment to get on the call.
Mentors are experts in their given field. Mari Smith is an undisputed expert when it comes to Facebook Marketing. Lisa Sasevich is the champion of selling without being pushy – and you’re not likely to see these folks at your national convention. The Super Summit gives you an opportunity to learn from the best minds in business for a very minimal investment. In fact, you can listen to all the live broadcasts for just $3.
We’ve got more than a dozen people sharing their genius at this summit – and they’re not selling anything. You can take it all in, apply it to your business and go with a smile – for less than the cost of a kid’s meal. Where else can you learn from so many mentors for such a small investment?
If you’re serious about building a real business – not an expensive hobby – you’ll want to develop a mindset of continually learning from mentors and experts that can help you grow your business successfully.