By Jennifer Fitzgerald
I just had to tell you all about my encounter with a good friend of mine and how it is so relate-able to building relationships with your customers.
My friend has a condo that she rents out. She is thinking of selling it and buying another home in Florida, as “snowbirds” often do.
She was telling me about her Realtor, who sells residential as well as commercial real estate. Each year, he sends out calendars with his family’s picture on it. He also sends her a card or e-mail every few months to ask how she is doing.
When she was talking to him, he told her it was not a good time to sell her condo because she would not get as much out of it as she would want. She mentioned that the commission on her condo was probably peanuts compared to what he would earn for selling a commercial building.
His comment to her was that “it was not about the money…it was about the friendships”.
He gets it! This Realto does what you need to do: become your customer’s friend. Stop selling just to sell and focus instead on building those relationships. That’s when the sales will consistently roll in!
When I asked her who she would use if she ever sold any of her property, of course she emphatically said “HIM! And I recommend him to everyone I know!”
That is what we want in a customer. That is what your customer wants from you.
About The Author
Jen Fitzgerald is the owner of The Client Angel, the proven tool for the Direct Selling community.
The Client Angel is an online customer relationship management tool designed to work with your company’s website to catapult your business to greater heights. Give yourself the organization you deserve. Stop worrying, and start succeeding with the “gentle reminders” you need to effectively follow-up and build relationships with your customers – for a lifetime. Visit Jen’s website for a free demo of The Client Angel today.