Guest post by Melissa Dery
The holiday season is upon us, and while this is the time of the year when people tend to acknowledge their customers more than any other, gratitude and appreciation can — and should — be expressed all year long.
The problem facing many business owners is that while they often feel appreciation, the work involved with actually letting people know takes time away from an already over-loaded schedule. Finding just the right card, deciding what to write inside, addressing, stamping, (heck, some days even FINDING a stamp), sending it – the frustration involved with not being able to keep up prevents too many people from even getting started. It’s easy to get discouraged and start beating up on yourself just thinking about the process.
What fun is that?
Telling people that we value and appreciate them should feel good – to everyone involved. The good news is there are a few systems that can make it easier.
My personal favorite, and the one I personally recommend is SendOutCards (I am an independent distributor). This online system allows you to create personal cards, with pictures and even to your own handwriting font. When you press “send” a real greeting card is printed, addressed, stamped and sent by “snail mail” to your recipient, from the company headquarters. You never have to leave your office or lick a stamp!
Cards can be scheduled to go out on specific dates, a batch of cards can be sent to a group (for example: your Team or your Hostesses). You can even choose to include gifts such as books, gift cards, or brownies!
Best of all, if this still feels like too much time, a steep learning curve or you are not confident on the computer, your Virtual Assistant can create and schedule these cards to go out for you. That makes following up and staying in touch even easier!
Being able to follow through and actually share those encouraging words with others is a very powerful tool. Create a follow-up plan that includes showing your gratitude to your customers and team members. Not just during the holidays, but throughout the year.
About The Author
Melissa H. Dery is The Golden Rule Virtual Assistant (VA) providing Virtual Business Management to Direct Sales leaders. A former direct sales consultant, Melissa also grew up in a direct selling family. She knows first hand about the “behind the scenes” work required to help your business grow and prosper.
When Melissa combined more than 20 years of experience as an administrative professional with her desire support those in direct sales and The Golden Rule VA was born. Her mission and her “rule” are the same: to treat your business as if it were her very own, with respect, creativity and professionalism.
Melissa is married to her best friend and lives in New Hampshire with her two boys. She has a Bachelor Degree in Business Management and a “Ducktoratte” Degree from Disney University. She loves coffee, running, and – most of all – camping with her family.