‘Tis the Season of All or Nothing Something!

Guest Post: Teresa Romain

Throughout the years I have worked with direct sellers and network marketers, I have noticed that this particular time of year leads to an intensification of one of the most debilitating scarcity patterns.

The pattern I’m referring to is the “All or Nothing” pattern.  It shows up this time of year in one of two predominant ways.

For some direct sellers, the time leading up to the holidays is one of the busiest times of their year – with holiday parties, gift-shopping, open houses, etc.   In fact, right up until the last day products can be shipped and still arrive before Christmas, many direct sellers find themselves pushing, pushing, pushing… with their business getting all (or nearly all) of their time, attention and energy.   The rest of their lives are, to a greater or lesser degree, put “on hold”.

Of course, as soon as this “holiday surge” in their business is over, they immediately jump into the holiday plans and preparation they had been putting off – setting up more of that pushing, pushing, pushing energy.  And then, after ALL that – when their business surge is over and the holidays are past… well, then comes the collapse.  The recovery.  The NOTHING.  And that NOTHING often continues well into the month of January – until they find themselves, mid-January, without the production or bookings or sales they need.   And then the pattern begins again – as they push to get a month’s worth of production or sales in two weeks’ time.

Just checking – have I, by chance, described you and/or one of your direct selling friends or associates?

If not, perhaps the “All or Nothing” pattern shows up in your life a little differently right now.

You see, for others – the exact opposite occurs. Either December isn’t a particularly great time for their business (based on the products they sell) and/or they SO enjoy the holiday season that they immerse themselves in ALL of the holiday festivities and do little to NOTHING in their business.   They’re waiting for the New Year – and their “fresh start” – and the time when people will be more interested in their products or business opportunity courtesy of New Year resolutions or the simple fact that the holidays are over.  And they usually have ALL these ideas of ALL that they will do and ALL the shows or sales they will have come January.   But until January comes, again, they do little or NOTHING.

Did I describe you this time?

I’m not saying that every direct seller or network marketer falls into this pattern at this time of year – but it does happen more than you may realize.  And some people don’t even realize the scarcity it sets up – the rollercoaster of highs and lows, ups and downs, feast and famine, start and stop action (and results) it creates in your business.

Not to mention the impact it has on your life in general – and on your sense of balance, wholeness and well-being.

The All or Nothing pattern does not support consistency nor is it sustainable.  It does not support lasting success and growth over time.  And it wreaks havoc on your life – as you catapult from doing ALL or ALOT in your business and NOTHING in other areas (family, home, friends, hobbies, relaxation) to ALL that you suddenly need to do to “catch up” or “make up” in those areas and NOTHING in your business.

So – what’s the way out – during this season and throughout the year?

Do SOMETHING.  Set limits.  Have boundaries. Define what “enough” is for you.

In you’re one of the ones who does ALL business this month and NOTHING (or darn little) in the non-biz areas of your life, then plan your “SOMETHINGS” with friends, family, relaxation, exercise, hobbies, or just plain ‘ol relaxing TODAY.  Reserve the time for them on your calendar and work your biz around those few “somethings” that will keep you more sane and whole and balanced.

But it’s not about doing these “somethings” on TOP of ALL that you are doing in your business – it’s not about packing even more in.  It’s about using your need for these “somethings” (your well-being and sanity depend on them) to help you set limits in your business – to define what is “enough” (for NOW) and maintain important boundaries.

If, on the other hand, you have the tendency to do NOTHING in your business in December because you get caught up in ALL holiday activities or figure your customers are (which is why you don’t want to call them or “bother them”) – then your way out of this pattern is to do SOME THINGS in your business.  Make some phone calls. Hold some shows or classes.  This month, book shows or classes for that first week of January.

Rather than put business “on hold” until January – keep YOURSELF in momentum (and your biz) by doing SOMETHING. Trust me, that will make it much easier for you to have the great start to the New Year that you want – because you’ll already be in motion.

I have often told my direct selling clients that your business is only PART of your life and is designed to support you to live the life you want.  It is not intended to become your life or take over your life or keep your from living your life.   That’s especially true during the months of December and January.

So – rather than a season of All or Nothing – let’s make this a season of SOMETHING.  Because the ease, balance, wholeness, fulfillment, freedom, consistency and momentum that will result is – truly – something worth CELEBRATING!


Teresa Romain is the President & Founder of and has trained and coached thousands of individuals around the world access and experience greater freedom, fulfillment, well-being and abundance in their businesses and their lives. Unique in her approach and dynamic and passionate in her style, Teresa is known for making the transformational process of accessing abundance challenging, fun and powerful in its results.

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