Guest Post: Jen Fitzgerald
I am always looking for creative ways to interact with my customers either at a home show or by sending out an email to get them excited about something!
Here is an idea I love and a way for your customers to think they are playing a game while you get them to look over your catalog.
At a home show or through an email to all your customers (this will work in either situation) tell them to look through your catalog and count something to give you a total. Here is an example of what I mean:
- If you sell jewelry, have them count the number of rings, necklaces or bracelets in the catalog.
- If you sell candles, have them count the number of a certain size of candle.
- If you sell makeup, have them count the number of lipsticks you offer.
Have them tell you (if you are at a home show) or email you (provide a deadline for them to have answers back to you) the answer. Once all the answers are in..take all the correct ones and select a random winner. That winner will get a special discount or gift for winning the game.
How does this help you? Well….it gets people to search through the catalog and look at your products. You are not asking them to buy anything but rather making it fun for them to look at your catalog and they can win something in return. On the surface, this may not seem like a way to increase sales. But this isn’t just a short-term strategy.
There’s a psychology at play here. Part of the sales battle is just getting a person to look through the catalog in the first place. Once people get to looking through the catalog, invariably they find things they want to buy. Sometimes that realize their eyes are bigger than their wallet and they opt to host a party.
This is a great way to get clients interacting with you without you having to sell them anything. Plus, it can be a lot of fun for everyone, since no one has to feel like their budget keeps them from participating. Many games have you earning points or tickets and people who have a bigger budget usually have the advantage. A game like this will help
Jen Fitzgerald is the owner of The Client Angel, the proven tool for the Direct Selling community. It is the premier tool for Direct Sellers helping them to build relationships with their customers by providing better follow-up causing their businesses to soar! See a demo at: www.theclientangel.com.
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