Direct Sales 101: Lesson 4 – Finding New Clients, Part Two: Expos & Events

Week 4 – Finding New Clients, Part Two: Expos & Events

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[audio:ds101call4.mp3]

Assignments:

  • Do the math before committing to an investment in a big event.
  • Realize that you WON”T connect with everyone, and that’s okay, as long as you connect with ENOUGH people.
  • Think about what the “next step” is that you want people to take and craft a special offer around making that happen.
  • Do ALL of that BEFORE you book the event.
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