DSC104-Week 6

Week 6


Audio #6 – Offline Marketing: PR & Media – 18 minutes

Printables: Class Notes | Class Transcript

Bonus links: Implied Endorsement | Buy Home Party Solution | Sample Media Page (from the Internet Archive) | Press Release or Media Pitch?

Interview with Craig Duswalt on writing a book


Assignment: Check with your home office regarding media policies. Start compiling a local media list and craft a press release series around upcoming events that tie into your products. Alternately, check with your local media outlets and see if they have a need for a guest expert in your field. If they say yes, offer to send them your media kit or additional information/articles for their consideration.

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