Week 6
[audio:https://directsalesclassroom.com/wp-content/uploads/2010/08/class6.mp3]Audio #6 – Offline Marketing: PR & Media – 18 minutes
Printables: Class Notes | Class Transcript
Bonus links: Implied Endorsement | Buy Home Party Solution | Sample Media Page (from the Internet Archive) | Press Release or Media Pitch?
Interview with Craig Duswalt on writing a book
[audio:https://homepartysolution.com/summitaudios/craig.mp3]Assignment: Check with your home office regarding media policies. Start compiling a local media list and craft a press release series around upcoming events that tie into your products. Alternately, check with your local media outlets and see if they have a need for a guest expert in your field. If they say yes, offer to send them your media kit or additional information/articles for their consideration.