Sydney Biddle Barrows is most widely recognized as The Mayflower Madam, and her books on sales strategies are second to none. But many would shun the idea of taking business advice from an ex-con, when in reality, direct sales is very much about creating an experience that customers crave. Now, more than ever, in an age where nearly every product can be bought or sold online, people look to direct sales home parties as an experience. Simply put, they won't come if they're not interested. So what can you do to make your parties the kind of events that people crave? Here are a few tips.
This is the crux of the "new economy" for direct sales professionals: we don't make it easy for our customers to do business with us. It's true that it's easier to sell more to an existing customer than it is to attract new ones. Here are a few ideas on how to increase sales to your existing customer base. The easier you make it for your clients to do business with you, the more likely they are to keep coming back for more.
