new economy

Direct Sales Strategies for the “New” Economy

This is the crux of the "new economy" for direct sales professionals: we don't make it easy for our customers to do business with us. It's true that it's easier to sell more to an existing customer than it is to attract new ones. Here are a few ideas on how to increase sales to your existing customer base. The easier you make it for your clients to do business with you, the more likely they are to keep coming back for more.